How it started

The seven days of Sukkot—celebrated by dwelling in the Sukkah, taking the Four Kinds and rejoicing. It is the holiday when we expose ourselves to the elements in covered huts, commemorating G‑d's sheltering our ancestors as they traveled from Egypt to the Promised Land. The Four Kinds express our unity and our belief in G‑d’s omnipresence. Coming after the solemn High Holidays, Sukkot is a time of joy and happiness. The etrog used in the mitzvah (commandment) of the Four Species must have a perfect shape but must not have any blemishes on its surface. It has both a good taste and a good smell, symbolizing those who have both Torah and good deeds. Another interpretation refers to representation of the Four Species as the human condition and person’s relationship with G-d. The etrog is shaped like heart, and the lulav is shaped like spine. The myrtle leaves are shaped like eyes, and the willow leaves are shaped like lips. Together, these four elements show that one should serve G-d with the heart, spine or body, eyes, and lips.

Etrog is a heart and it is the place of understanding and wisdom. Inspired by Rabbi Yoshiyahu Yosef Pinto, the restaurant was established at the same building with Shuva Israel Yeshiva. Real community is found in their being bound together and brought under one roof. Etrog is a neighborhood restaurant in the center of Manhattan, created to unite people and deliver a joy.